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Adidas treats esports deals like media partnerships, not sponsorship deals
:focal(975x945:977x943)/origin-imgresizer.eurosport.com/2015/12/16/1752830-37054766-2560-1440.jpg "Scandale : Adidas évoque pour la première fois une possible fin de son sponsoring avec la Fifa - Eurosport")
Scandale : Adidas évoque pour la première fois une possible fin de son sponsoring avec la Fifa - Eurosport
Adidas Took Their Sponsorship to Another Level by Providing Streamers With Shoes
adidas extends sponsorship deal with Real | Marketing-Interactive
