Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
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Mr Kipling launches range of Halloween cakes that will delight Roald Dahl fans - Mirror Online
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Mr Kipling proves it has The X Factor with £10m tie-up - betterRetailing
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Win thousands of prizes in the Roald Dahl Mr Kipling competition! – SuperLucky
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Mr Kipling brings back 'Exceedingly Good' slogan in £4m push | News | The Grocer
Mr Kipling launch mint fancies - and you can buy them in Tesco and Morrisons - Birmingham Live
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Mr Kipling Cakes - Win one of 200 prizes every day - Tesco Groceries
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Mr Kipling Roald Dahl cakes and on-pack returns to shelves | Product News | Convenience Store
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Mr Kipling rolls-out limited edition Roald Dahl cakes
Mr Kipling launch chocolate-topped Millionaire Whirls and shoppers are loving them - Mirror Online
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