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Communication Strategy of the Benetton Group, 978-3-639-46334-7, 363946334X ,9783639463347 by Suel Kuboj
Benetton hunts for 'respect and desirability' with new marketing strategy – Marketing Week
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Communication Strategy of the Benetton Group: Theoretical and practical analysis explaining what communication is presenting it with Benetton's advertising campaigns: Kuboj, Suel: 9783639463347: Amazon.com: Books
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Benettons hit the road as they look beyond Italy for growth | Financial Times
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